Subject: New Magazine on HIV:  LifePlus
Date: Published: 3/25/93 (35 lines)
Source: Wall Street Journal. Copyright Dow Jones & Co. Inc.

    Business Bulletin:
    A Special Background Report
    On Trends in Industry
    And Finance
    ----
    By Pamela Sebastin

[19 lines irrelevant to AIDS omitted.  -- sysop]

    HIV AND POSITIVE on life is the theme of a magazine in the
 planning stages.
    Sean Strub, head of Strub Media Group, a database marketer in New
 York focusing on the gay sector, proposes publishing a broad
 lifestyle magazine for all HIV-positive people, not just gays.  With
 a working name of LifePlus, the glossy publication would spotlight
 profiles of successful people with the virus and articles such as
 how to pick a doctor or when to tell a date you are HIV-positive,
 says Mr. Strub, who has been HIV-positive for several years.
    Is there a market for such a magazine?  Susan Diamond, a Dallas
 internist with many HIV patients, thinks so.  She notes patients are
 living longer and better:  "My patients are staying at work very
 close to the end.  They're traveling; they're skiing."  While new
 drugs get top credit, attitude is key, says Dr. Diamond.  Initially,
 the magazine would be quarterly, distributed through AIDS groups and
 medical offices.  Target advertisers:  living benefits insurance
 firms.

[This article is made available here by Dow Jones Co. for the
 personal and non-commercial use of callers to this bbs, in the
 hope that it will be of some help to those who are suffering
 from the disease and others who are seeking to help them.]