Subject: Pespi Will Renew Magic's Contract
Date: Published: 7/14/92 (23 lines)
Source: Wall Street Journal. Copyright Dow Jones & Co. Inc.

    Marketing & Media -- Advertising:
    A Huge Delegation of Advertisers
    Greets the Democratic Convention
    ----
    By Joanne Lipman and Jeffrey A. Trachtenberg

[131 lines irrelevant to AIDS have been removed.  -- sysop]

    MORE MAGIC:  PepsiCo Inc. said it reached an agreement with
 Earvin "Magic" Johnson to renew his contract as an
 advertising spokesman for the company.  Terms weren't
 disclosed.  The soft-drink and food company also said it has
 created the "We Believe In Magic Program," which creates
 special play centers in hospitals that care for pediatric
 AIDS patients.

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