Subject: Converse Backs "Magic" in AIDS-Awareness Campaign
Date: Published: 11/14/91 (25 lines)
Source:  Wall Street Journal.  Copyright Dow Jones & Co. Inc. 

    Marketing & Media -- Advertising:
    Mercedes to Review Its Account,
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    ----
    By Joanne Lipman

[107 lines irrelevant to AIDS removed.  --sysop]

    MAGIC CAMPAIGN:  Converse, the athletic-shoe company, said
 it would produce an AIDS-awareness campaign starring Earvin
 "Magic" Johnson and at least three more Converse endorsers in
 the wake of Mr. Johnson's disclosure that he has the HIV
 virus.  Converse said it will back the TV campaign, to be
 produced by Boston agency Ingalls, Quinn & Johnson, with $1
 million in network air time.  The shoe maker said Mr. Johnson
 will continue to appear in Converse product ads, including
 one supporting the U. S. Olympic basketball team.

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