Subject: Advertisers Find the Climate Less Hostile Outside the U. S. 
Date: Published: 12/10/87 30 lines
Source:  WALL STREET JOURNAL. Copyright Dow Jones & Co. Inc. 

    MARKETING:  
    Advertisers Find the Climate
    Less Hostile Outside the U. S. 
    ---
    By Ronald Alsop
    Staff Reporter of The Wall Street Journal

    TO HEAR THE FOLKS on Madison Avenue tell it, there's been
 a thrilling, creative renaissance in American advertising
 over the past few years.  But listen to consumers on Main
 Street, and you'll probably hear more grousing than ever
 about a barrage of mind-numbing ads.
    ---
 [140 lines irrelevant to AIDS have been removed. -- sysop]

    BRIEFS:  Sydney Biddle Barrows, the Mayflower Madam, will
 address a breakfast meeting at the Smith/Greenland ad agency
 next Thursday.  Her topic:  "Marketing a High-Cost Service."  
 ...  A timely new play called "A Public Service" opens in New
 York.  It's all about how an ad executive exploits fear of
 AIDS to sell condoms.

[This article is made available here by Dow Jones Co. for the 
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